Thursday, 10 October 2013

The end of the trade fair isn't the end of the story...

Anuga, the world’s largest and most important food and beverage fair, has just closed its doors in Cologne. Many British companies exhibit at the fair as Germany is the biggest market in Europe and cracking the German market is a key export target.  It is usually a long, drawn-out process - in my experience, companies need at least three years and to exhibit several times before they can truly say they are established.  But with a targeted follow-up, you may be able to speed up this process...

Monday, 16 September 2013

Why "The Germany Guy"?

So, as you may have noticed, I style myself "The Germany Guy".  Why you may ask?  Well, my background is marketing and a snappy, easy-to-remember phrase is a good marketing ploy - it gets people interested and, hopefully, they'll remember me when they need someone to help with their business in Germany.

So what's my connection with Germany?  Firstly, a couple of confessions - I'm not German and I don't have a family connection with Germany (my sister-in-law is French, but that's another story). But, thanks to my background and career, people associate me with Germany - so I quickly became "The Germany Guy".

Thursday, 8 August 2013

Mind the gap!

I love languages. I studied three at school - French, German and Latin - and completed a short course of evening classes in Spanish a few years back.  Languages appeal to me because I regard lessons as more than just learning to express myself  but also as a way of understanding other nationalities - particularly the Germans.  And, of course, if you understand how people click, you can make a connection with them - and, if you are in business, the marketing and selling process to a foreign audience becomes so much easier.

Tuesday, 6 August 2013

Beginnings

So, I've created a blog.  Why?  Are the things I'm going to say so earth shattering that everyone will want to read it?  Definitely not - but I hope that my experience and thoughts will be of interest to some.  I'll be blogging about
  • my experience with doing business with the Germans,
  • the peculiarities of British business (and why the Germans get annoyed with us),
  • my take on events, trends and discussions I see online and elsewhere,
and, because life isn't just about work, I'll go off-message and blog about anything else that interests me.