Thursday, 10 October 2013

The end of the trade fair isn't the end of the story...

Anuga, the world’s largest and most important food and beverage fair, has just closed its doors in Cologne. Many British companies exhibit at the fair as Germany is the biggest market in Europe and cracking the German market is a key export target.  It is usually a long, drawn-out process - in my experience, companies need at least three years and to exhibit several times before they can truly say they are established.  But with a targeted follow-up, you may be able to speed up this process...