Monday, 23 June 2014

Notice Periods and Deadlines

After a year of successful trading, I've joined the German-British Chamber of Industry & Commerce, my old employer, to increase the reach for my services and advice.  During the application process, I was reminded that the Chamber has a three month notice period for membership cancellations and it got me thinking about notice periods and deadlines in both the UK and Germany...

Thursday, 1 May 2014

We built an airport...

Being involved in international business, I've been through alot of airports in my time. So you might have thought going through an airport without actually going anywhere might not be particularly interesting. However I was given the opportunity to test out Heathrow's new Terminal 2 - The Queen's Terminal as part of their on-going trials before the official opening on 4 June 2014. And given the problems that the Germans are having with Berlin Brandenburg airport, I thought I would take a look around and see how easy, or difficult, such a project can be.

Thursday, 20 March 2014

The Germans are a bit rude, aren't they?

I've participated in many meetings between British and German companies, as a participant, observer or facilitator.  They have been overwhelmingly positive but I have had feedback after the meeting from the British side that the Germans can be 'a bit rude'.  But that is, in my opinion, a cultural misunderstanding that can easily be explained.

Monday, 24 February 2014

Bavarians, Scots and the Swiss

I was recently in Munich on business and attended a networking reception focusing on Bavaria's export economy.  I managed to chat to a few companies to try and guage their mood and thoughts on the upcoming year - particularly their image of the UK and the prospect of Scottish independence.  I raised the issue of the upcoming referendum as the issue is gaining increasing momentum within the UK and I wanted to know if this was also reflected in Germany.  I thought independence might have some resonance with the Bavarians as they and the Scots possess very strong identities.  However, as I soon found out, their current concerns lie nearer to home...

Monday, 20 January 2014

New year, new post...

So it's been some time since I posted to my blog. Things have been going well and I have my first contract - I'm Marketing Manager for an IT company and am currently revamping their webpage, social media engagement and newsletters. I've been devoting alot of time to that so I've neglected the blog a bit.

But the new position has inspired me to think about how to cope with some of the cultural and business differences between the UK and Germany when it comes to marketing communications. Anyone with any experience in the field will know the list is infinite. In its basic form, you can mention some of the comical, basic mistakes that can crop up - from example names not translating well, products being the wrong size for the market, etc - but a simple internet search can bring up most of those.