Monday, 20 January 2014

New year, new post...

So it's been some time since I posted to my blog. Things have been going well and I have my first contract - I'm Marketing Manager for an IT company and am currently revamping their webpage, social media engagement and newsletters. I've been devoting alot of time to that so I've neglected the blog a bit.

But the new position has inspired me to think about how to cope with some of the cultural and business differences between the UK and Germany when it comes to marketing communications. Anyone with any experience in the field will know the list is infinite. In its basic form, you can mention some of the comical, basic mistakes that can crop up - from example names not translating well, products being the wrong size for the market, etc - but a simple internet search can bring up most of those.